work at minnow

minnow is a founder-led, direct-to-consumer ("DTC") family lifestyle brand dedicated to creating quality products and inspiring meaningful family experiences. Founded in 2016, the company has focused on classic and high-quality swim, and has recently thoughtfully expanded into additional children's, women's and men's categories. Our team is based in Charleston, SC. Resumes and specified materials can be sent to jobs@minnowswim.com.

 

Brand Marketing & Content Coordinator:

This position will act as a cross-functional brand marketing coordinator with a thread across Social Media, PR, Influencer and Brand Marketing. This role will also work in tandem with the VP of Brand Marketing as a secondary point of contact for all activity for minnow across Press/Edit and VIP/Influencer organic placement as well as all strategic brand partnerships and event/experiential brand activations. 

Key Responsibilities: 

Social Media: 

  • Develop and execute channel-specific social media strategies across all brand owned and operated platforms and channels 

  • Manage daily content calendar from concept to execution, planning channel-specific and brand-enhancing content across marketing channels

  • Maintain knowledge of social media best practices and trends across channels, with an eye on competitors, emerging channels and tactics

  • Under direction of VP of Brand Marketing and cross-functional teams, create a strategy and plan for new product launches, promotions, and collaborations, across channels that drive new customer acquisition and engagement

  • Work cross-functionally with our in house creative team on concept development, storytelling and production of engaging photo, video, and written content

  • Report on insights and performance, proactively making recommendations, updates and improvements based on findings

Influencer & Affiliate Influencer Strategy:

  • Works in tandem with the VP of Brand Marketing to guide the overall approach and the types of influencers that we work with to continue to infiltrate a new demographic and consumer base across key KPI’s: Awareness, Consideration & Conversion 

  • Connect the minnow brand to the most influential and aesthetically aligned/synergistic social media personalities to drive measurable business impact & brand consideration through influencer affiliate marketing channels and organic social promotion

  • In collaboration with the brand marketing team, guides the creative direction and product selection for phase campaigns and seasonal collection launches and evergreen/always-on product seeding 

  • Manages the scope, builds strong relationships with micro and mid-tier influencers and target creators for organic UGC content usage 

  • Work closely with marketing teams across brand creative and performance teams on timed execution in order to promote minnow product and delivery so there is a cohesive campaign alignment with internal strategy 

Brand Activations & Marketing Events: 

  • Experiential Calendaring and Management:

    • Assist the VP of Brand Marketing to ensure end-to-end management of all experiential marketing projects, including ideation, planning, execution, and post-event recaps.

  • Event Logistics:

    • Assist the VP of Brand Marketing to manage the logistical aspects of experiential marketing events; including partners, venues, production, vendors, and on-site coordination to ensure flawless execution.

    • Assist to organize all aspects of experiential activations, including ROS and production elements, while ensuring efficient allocation of resources and cost saving measures are met.

  • Project Performance & Reporting:

    • Under direction of VP of Brand Marketing, collaborate to define and report upon key performance indicators (KPIs) for experiential marketing activations and events.

    • Conduct thorough post-event recaps to measure success and identify areas for improvement.

  • Innovation and Creativity:

    • Stay updated on industry trends, and inspiring experiential marketing moments to continuously innovate and enhance the effectiveness of our projects while maintaining brand ethos and aesthetic 

Qualifications:

  • Bachelor's Degree required

  • 1-3 years experience in a challenging work environment

  • Proficiency in Microsoft Office (Word, Excel, PowerPoint) and working knowledge of ShopMy,, DashHudson, Planoly, Tribe Dynamics or similar social media tools.

  • Active social media user with robust working knowledge of all notable social platforms (Instagram, TikTok, Facebook, Pinterest, X) and a curiosity for emerging trends in the space.

  • Able to work outside normal business hours for events and adapt to fast-paced nature 

We’d Love to See:

  • Enthusiastic work ethic and drive to succeed

  • Strong communication and collaboration capabilities

  • Ability to organize, prioritize and multitask effectively

  • Thrive in a fast paced on-time deliverable environment

  • Demonstrates accuracy and attention to detail

  • Creative and proactive communication skills